BitLit establishes key alliance with Bowker Global Book In Print

BitLit, creators of an inventive app that enables publishers to offer ebook bundles to readers, has selected Bowker Global Books In Print® database to power its new "Shelfie" function. Readers use the app to take a photo of their bookshelf (a "Shelfie"). Computer vision algorithms then identify titles on the shelf that are available to the reader at a free or discounted price from publishers participating in BitLit's bundling service. BitLit will use Bowker Global Books In Print as the bibliographic database of Shelfie, enabling accurate matches of a book's spine with its metadata.We are very excited to be working with BitLit as their data provider, said Doug McMillan, Bowker vice-president, Strategic Partnerships and Licensing. BitLit connects readers to ebooks and, in turn, publishers to readers. The comprehensive and authoritative data from Books In Print provides the critical link from the scanned image to the title and associated metadata. BitLit is a great example of the many innovative companies using Bowker data to support creative solutions within the publishing and retail industries.Founded in 2013, BitLit works directly with publishers to offer readers print and ebook bundles for free or at a very low cost. It/s been embraced by readers for both its flexibility and ease of use, as well as the expanded options it of